What do these brands have in common? Yes they misread the market famously. Of course it is easy to point fingers, but the point of this illustration is that even the best get it wrong. IBM failed to see the potential of the personal computer In the late 1980s, personal computers had been around for [...]
Long long ago, my grandmother in Durban had a Zulu lady named Elizabeth working in her house. As my granny ate her breakfast she listened to the news on her little transistor radio. (No TV in those days). After the news she would go up and do final prep before walking out to catch the [...]
Wouldn’t it be great to know the future? I don’t know about this guy and his quatrains. But some people have the uncanny ability to prepare years in advance to be in the right place at the right time to capitalise on a trend. The rest of us can use scenarios to fill in the [...]
