Scenario conversation or stories of defeat?

By |2016-11-18T10:03:58+00:00February 17th, 2016|Conversation models, scenario, Strategy|

What do these brands have in common? Yes they misread the market famously. Of course it is easy to point fingers, but the point of this illustration is that even the best get it wrong. IBM failed to see the potential of the personal computer In the late 1980s, personal computers had been around for [...]