blue ocean

Here is a great way to define your offer – are you taking these four steps?
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Here is a great way to define your offer – are you taking these four steps?

Blue Ocean, Strategy

Here is a great way to define your offer – are you taking these four steps?

By Stephen Quirke|2020-11-10T05:59:30+00:00September 17th, 2020|Blue Ocean, Strategy|

Margaret Mead famously said, “I am unique – just like everyone else”. With all of this uniqueness going around maybe our offer can be more focussed, perhaps for a more specific target market. This is the focus of the Kim and Mauborgne Blue Ocean Strategy model. Driving costs down, even as you create more [...]

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Red Oceans – are you drowning in a hypermature market?
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Red Oceans – are you drowning in a hypermature market?

Conversation models, Marketing, Models, Perspective, Strategy

Red Oceans – are you drowning in a hypermature market?

By Stephen Quirke|2016-11-18T10:04:09+00:00June 5th, 2011|Conversation models, Marketing, Models, Perspective, Strategy|

One day I will wear a pair of shoes like this: The footwear market is crowded with brands, all clamouring for attention. This is a red ocean. Birkenstocks have responded with shoes that are comfortable but known for their ugly appearance. It is what Youngme Moon has classified as a ‘Hostile’ brand. In her book, [...]